Product promotion - if you register your business name (eg newbikes.com.au) you can also register other names that people may search for you under - for example, you may also sell bike tyres, so you might register biketyres.com.au as well. Many web sites employ multiple domain names so they can direct users that are interested in a particular product straight to the page about that product in their main web site.

Search Engine Optimisation - having more than one domain name does help you in getting better positioning in Search Engines, like Google.

Encouraging return customers - consider registering any abbreviations. Abbreviations are very important if you have a long business name. A three letter Domain name like www.xyz.com.au is far easier to remember than a long domain name. It can help when customers want to visit or revisit your site, that you have a short easy to remember domain name.

Protecting your brand online - if you register newbikes.com.au you should also register newbikes.com. The subtle difference is not always obvious: don't have your competitor getting traffic that should be destined for your web site!

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